Yanjing Beer

China is a great beer and the country of consumption. At the end of 2008, production of Chinese beer was ranked first in the world for many years. In 2008, affected by rising commodity prices and the financial crisis, etc., the total beer production in China was 41.03 million tons with an increase YOY only 5.46%, this which was the lowest in recent years.

The beer production in China was the first world for many years and China is one of the regions where the beer markets the fastest growing in the world. Currently, the Chinese beer industry is still in the middle and the end of the integration phase. In 2009, even if it is affected by the financial crisis, competition in the beer market is always violent. breweries have a relatively strong competition in brands, markets and channels, etc.

Judging by the Chinese beer market after a series of M & As, Tsingtao, China Resources, Yanjing beer companies have created the leader in this field. Pearl River, Harbin and Kingstar beer form the second row. Currently, the Chinese beer market is regional distribution, which means that each market is occupied by some beer companies. For example, China Resources and Harbin beers occupy northern China, Yanjing beer occupies the northern China, Tsingtao beer is China occupies Chongqing beer occupies the West, Zhujiang Beer occupies southern China, beer Kingstar occupies central China. Tsingtao, Yanjing and China Resources beer formed a deadlock on the markets of North-East, North China and South-West. Although there is approximately 40% of excess production capacity in the Chinese beer industry, and the oversupply has resulted in price wars evil and unfair competition, scale manufacturers Chinese beer brands have been widely confirmed. The positions of the beer giants' recent times will not change. In the future, Chinese companies are major beer-scale benefit of capital and scale to compete on the market. Their competition will be more direct and return to the surface. With the intensification of efforts to integrate the Chinese beer market, the main beer manufacturers will not only direct competition in prices and market regions, but also in many directions and levels higher. It is estimated that in the future 3 to 5 years after large-scale integration yet, the Chinese beer industry will be the domestic beer market that is monopolized by Tsingtao Brewery Company Limited, Beijing Yanjing Beer Group Corporation, China Resources Snow Breweries Co., Ltd., Zhujiang Brewery Co., Ltd., brewing Harbin (Shen Yang) Co., Ltd., Chongqing Beer (Group) Co., Ltd., Kingstar Beer (Group) Corporation and four other manufacturers beer scale.

Chinese beer industry is developing towards monopolistic competition and competition oligarch. Therefore, in future, intra-industry M & A will continue and the extent of M & A will be larger and wider. The resurgence of M & A will accelerate the rapid development of scales and the collectivization of the Chinese beer industry. Then, the number of firms will decrease firms affiliated Tsingtao Brewery Company Limited, Beijing Yanjing Beer Group Corporation, China Resources Breweries Co., Ltd. will increase the capacity and efficiency and annual production capacity will increase. Meanwhile, groups such as junior Zhujiang Brewery Co., Ltd., Kingstar Beer (Group) Corporation and Harbin Brewery (Shen Yang) Co., Ltd. to develop rapidly and soon will expand their ranges. The degree of concentration of industry will be increasingly enhanced.

It is estimated that in the future 10 years, 50% of the amount of the increase will come from the global beer market in China. Currently, almost all the beer breweries local Chinese investment abroad, directly or indirectly. The world's leading breweries of beer every 10 investments in China.

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