Would opening a wine shop next to a liquor shop to be dumb? I'm considering opening a small wine store with assessors and gifts and things in a new development area. But in the street there is a store opening soon too liquored, and it looks great. Do I have any luck? Should I find a different place or my business is something completely different.
No - wine drinkers and drinkers of alcohol are two different types of people ... or are people with different interests. I think it should go. In Virginia, they sell wine at the liquor store - to its markets too different all togther. In the mall near my house in a row, theres a liquor store, a cigar shop, and a Wine Store ... all 3 Doors Down from a high end grocery store.
I had a good friend who owned a wine store several years. The laws for the sale of alcohol differ depending on where you live. The controls on distribution services for most retailers. This results in you and the seller to purchase the street from the same person. You know.
While we offer small wineries and upscale, it is expected to overlap. Wine has alcohol, so all products that have alcohol sold in liquor shops. The quest is the will they sell the same label and they beat the price?
I think your company will do better if your competitors are not accessible on foot. It is probably time to start looking for a new location. Find a place where wealthy clients do not mind buying a Cabernet Reserve Napa.
It depends on your state / county / city if a liquor store may also sell wine. If not, then you should be okay because you are not in direct competition with the liquor store. If they can sell both, it's a bit risky ...
Maybe try to talk with the owner of the liquor store to see what are they? I mean, if you are looking for a niche that would not be served by the store, it can not be that bad, but personally I would not. Maybe they will sell that sell alcohol and you'd be OK, but there would be no guarantee in the future either.
Do market research if you have not already. From what you wrote about the "gifts and things" your concern can not be on the liquor store in the street as the other items you sell.
The liquor stores and wine shops are different and involve different types of customers.
You probably will not compete, but also you will not get the affairs of crossing you may be looking.
Consider finding a location premium, or close to a specialty grocery store to get the type of customers a wine shop would use.
Open it, if they do not sell wine.
Posted on April 30, 2010.