Teenage Drinking Essay

SURVEY RESULTS

The questionnaire aimed to study the effect of television advertising on childhood obesity. Advertising may have direct or indirect effects on childhood obesity. In addition to this, there are also external factors to television advertising that has influenced the eating habits of children and therefore their body weight.

The direct effects of television advertising on childhood obesity

TV as a source of information on food available

It should be noted that the greatest source of information on high fat, salt and sugar (HFSS) foods through television advertising. Some of the children who took part in the research admitted they have learned about a certain product from their TV. The second most influential factor is their friends. However, this can be traced to a number of reasons, because even peer pressure might have started after one of the children have seen advertised on television. These direct effects have been highlighted by the fact that most children seem to remember information about specific foods primarily from the TV ad. (Deveril, 2002)

Check the weather and exposure to advertising

The relationship between the number of times on television for children has a direct effect on the amount of unhealthy food they consume. For the questionnaire, it was found that most children watch TV between 7pm to 9 hours. This could probably due to school activities that take up most of their day. This implies that the publicity was intended to be supervised by adults and children have an important role in their lives.

However, to this affect their choice, then there must be an activity that is done repeatedly and continuously. In the case study, it was found that the twenty selected mothers, half of them have argued that watching television is the third time activity after attending school and sleep. watching TV is the number one leisure activity. This means that the display of images of these children have a high probability of mark in the minds of these children. (Story et al, 2002)

Also note that mothers with children under nine years of responding to claims that their children are watching television during children's airtime. This implies that these children are exposed to advertising to children. These results actually highlight the fact that advertisements for commodities are mainly young children are watching us during their leisure hours. Advertising that is specifically intended for children may have a strong influence on them than just advertising in general. This is because it appeals to their preferences through the use of their models. It brings to life some of their vivid imaginations and that means that children can identify with them. Therefore, it is more likely to buy some of these items are displayed by their parents. This is a summary of the respondent's age, their hearing time and type of advertisements they liked

Child Age

Number of times they watched television in one week

The most common prime

Ad Types Preferred

4

Daily

3pm-7pm

A lot of colors

6

Daily

4pm-8pm

Is this cartoon

9

Daily

5pm-8pm

If celebrities

10

Daily

5pm-8pm

If music were, singers or movie stars pop

12

Daily

6pm-8pm

Should be interesting and relevant

14

Daily

7pm-9pm

The message is clearly on

As you can see the shape of the table below, children of all age groups ICOS.