Private Label Wine

Imagine a time in the near future when you walk into a center for a day of shopping. When you enter the mall, a tiny RFID scanner near the entrance captures the pulse of fashion RFID tag hidden in the shirt that you wear. The information collected by this scanner is sent to a transactional database and within seconds your complete identity, and place and date that you purchased this jacket, is captured. Consequently, the "mall" knows that you have just arrived and, through the use of other RFID scanners (located in the mall), begins to follow your every move.

Your first stop in the center that day is to buy a new coffeemaker. You decide that Wal-Mart is the retail establishment to shop at first. Thanks to the scanner and RFID tag sewn into the label hidden in your jacket, the information about your visit and your time in Wal-Mart will be captured by the readers located in the mall.

However, RFID technology is also used at Wal-Mart and track all your movements will continue even after leaving the mall through the scanners at Wal-Mart. Upon entering the store, Wal-Mart knows that you're there. A screen displays your identity, transaction history, and profile. Soon, a store employee that you have never met or seen approaches and welcomes you. He is calling you by your first name, as if he knew you as a friend for years. He asks if he can help you today.

The store "Greeter" has already seen through the database (RFID) transaction that you have purchased a CD by Norah Jones for the last time you were at Wal-Mart. He mentioned that the store has just received his new CD. He also knows, through an analysis of database of millions of people with a history of buying is similar to yours, a large percentage of people who listen to Norah Jones also appreciate the music of Diana Krall and drink white wine. It suggests both items to you as a good buy in the store today. It also offers to subscribe to the card store credit because he knows that you usually buy items with cash.

As you move through Wal-Mart, each aisle you visit continues to be monitored because of the communication between the scanners in stores and sewn tag hidden in your jacket. Finally, you decide you want to buy the Braun coffee machine which is sold and the new Norah Jones CD release. Since you have never drunk a glass of white table wine, you buy a bottle to try something new.

Rings store sales up by scanning the RFID tags on the coffee, wine, and CDs. All data for these new purchases is immediately stored with all your purchases before RFID in the transactional database. The database knows all about these new acquisitions, the fact that you have purchased a Braun coffee maker at Wal-Mart, how much you are willing to pay, and want to buy products when they are on sale . He also took the purchase of the new album of Norah Jones and the bottle of white table wine. He knows you've paid for everything in cash.

After these purchases, you leave the store and the RFID readers in the central monitoring and recording your resume shipping on all movements in detail. In fact, track your experiences and retail purchases continues to move in the same way, day after day, week after week, store after store. Soon, the database transaction RFID can say all those who want to know all of your purchasing preferences and buying habits.

Your profile details from the database transaction capture what you want to eat, what brands of clothing, cologne, perfume, shoes and you prefer. He will be aware of magazines and books you read, the stores you visit and the duration of your shopping time in each. It will also show how many items you purchased that were on sale. FA.