Beer Consumption Statistics

"Give me a woman who truly loves beer and I will conquer the world". This sentence pretty aggressive, delivered a century ago by a very warlike man: William II of Germany, undoubtedly reflects the low affinity of the time between women and drink beer as manly. But historians based beer, things have not always been so. Since its inception, the beer was produced - and probably also discovered - by women. For the ancient Egyptians, beer was a staple food like bread, usually brewed and sold by women. And if women in many populations along several centuries were the queens of beer, they have invented a variety of styles and recipes, which are now unfortunately lost.

Beer historian Alan D. Eames dates the decline in beer art household late 18th century. Since the days of beer male began, beer styles have been consolidated in the form we know today, and women have taken the distance (or were pushed?) To drink they had passionately produces thousands of years. What is the reason for this situation? Are men so far from the palace women? is probably not just a matter of taste.

Experiments on wine tasting suggest that women are better than human initiation. This seems to be also effective for beer and other beverages, coffee, for example: the best coffee taster in Italy is a woman. One might think that women have honed their meaning in the work of ultra millenarian preparation and cooking. Therefore, they are more prepared than men to capture all the good and bad hidden in a glass of beer. A quick search on the Internet, it suffices to note that not one, but many women there who really love beer. In HopPress (an organization of beer writers organized by the group Ratebeer) three (of sixteen) of beer expert bloggers are women. One of them, Carla Companion, wrote a detailed article on how to introduce your beer "relevant" Other. Womeninbeer Womenenjoyingbeer and aggregator sites are two women passionate about beer.

Despite this, international statistics say that women make up only between 13 and 25 per cent of beer consumption. The situation is radically different for wine: in this case, the women deal with men in the market for U.S. wine, because they cover at least 60 percent of the consumer market and that percentage is not significantly different in the world. In fact the United Kingdom are also more dramatic: only 13 percent of women say they prefer beer over other beverages (40 per cent across Europe). A survey conducted by the partnership BitterSweet (an initiative of Core Molson Brewing Company to develop beer market women) revealed that at least a couple of deep fears keep women away from beer: beer complain that contribute to weight gain and the image of a male, drinking inelegant. On the other hand, the wine can benefit from an attractive picture: most men are attractive image of a woman drinking a cup of wine deep red, but how many of them feel the same way a Women with a mug of beer in hand and the foam on the lips?

After decades of advertising targeting the male market, brewing companies begin to understand the potential of the market women and the hard work they have done to develop it. A typical advertisement with sexy girls to serve beer or rough men working on a car engine is not bright encourage women to enter the beer. BitterSweet is an example of how things evolve in the United Kingdom. But this is not just a question of image. Women who drink wine, they say because they enjoy the taste, not because it's fashionable. After more than two centuries of male domination in the brewing industry, beer probably unfortunately lost his feminine side. And brewers are now trying desperately to recover, the market penetration of new brands specifically for women. Harry Beer, a lager with orange essence, is a good example of these. But it does not come from a large beer: in fact it was created by a 20 year old student.